What is Total Quality Management (TQM) focused on?

Total Quality Management (TQM) is fundamentally centered on the principles of continuous improvement and customer satisfaction. This management approach seeks to enhance the quality of products and services through an organization-wide commitment to quality. TQM involves all employees working collaboratively to improve processes, products, services, and the culture within the organization.

Continuous improvement refers to ongoing efforts to enhance products, services, or processes. TQM emphasizes that improvements should be incremental and involve everyone in the organization, rather than relying solely on a select few. This creates a culture where quality is a shared responsibility, and every team member is empowered to contribute to improvements.

Customer satisfaction is a critical aspect of TQM because it recognizes that the primary goal of any organization is to meet or exceed customer expectations. By focusing on quality management, organizations aim to ensure that their offerings are aligned with customer needs, leading to higher levels of satisfaction and loyalty. Ultimately, TQM is about creating value for customers, which in turn drives the long-term success of the organization.