What is the final phase of product design before it is introduced to the market?

The final phase of product design before a product is introduced to the market is typically the market test. This phase involves evaluating the product with potential customers to gather feedback on its performance, usability, and marketability. Conducting a market test allows businesses to assess how well the product meets customer needs and expectations, as well as to identify any potential issues that may need to be addressed prior to a full-scale launch.

During this phase, companies may use different strategies, such as pilot launches, focus groups, or test marketing in specific regions, to evaluate demand and refine the product based on consumer feedback. The insights gained from this testing period are crucial for making final tweaks to the product and marketing strategy, ensuring a higher likelihood of success upon the official release.

Other options relate to earlier steps in the product development process. For instance, a design review typically occurs after initial designs are created, serving as a checkpoint to assess the design's feasibility and alignment with project goals. Prototype development is an essential phase where a working model of the product is created for testing and validation, but it precedes market testing. Lastly, follow-up evaluation involves assessing the product's performance after it has been launched, which is not part of the pre-launch phase.