What is a primary focus of a strategy of mass customization?

A primary focus of a strategy of mass customization is to incorporate some customer-specific features into products. This approach allows companies to combine the efficiency of mass production with the uniqueness of tailored offerings. By enabling customers to specify their preferences and choices, businesses can create products that meet individual needs while still benefiting from economies of scale.

This customization can manifest in various forms, such as color options, sizes, functionalities, or additional features, depending on the industry and customer demands. The essence of mass customization lies in striking a balance between personalized products and the cost-effectiveness of producing at scale, which enhances customer satisfaction and loyalty.

In contrast, minimizing product variations goes against the concept of mass customization, as the goal is to provide options rather than limiting them. Completely standardized products would not involve any customer input or variation, which contradicts the principle of customization. Lastly, increasing overall production costs is typically not a focus of mass customization; rather, the aim is to personalize offerings while maintaining or even reducing costs through efficient manufacturing processes.