What are order qualifiers?

Order qualifiers are the essential characteristics or minimum standards that a product or service must meet for it to be considered by potential customers during their decision-making process. These attributes do not guarantee customer loyalty or satisfaction but are the basic criteria that need to be fulfilled for a product to even be in the running for a customer's consideration.

For instance, if a customer is looking for a laptop, the order qualifiers might include required specifications like processing speed, memory size, and brand reputation. If a product fails to meet these minimum criteria, it is unlikely to be considered for purchase, no matter how appealing it might be in other respects.

The other options, while relevant to various aspects of marketing and operations, do not capture the essence of order qualifiers as specifically as minimum criteria for purchase consideration does. Attributes that boost customer loyalty or factors that determine customer satisfaction pertain to how well a product performs beyond basic expectations. Special offers aimed at attracting customers are promotions rather than criteria that determine if an item can even be considered for purchase.