How is competitiveness defined for an organization?

Competitiveness for an organization is primarily defined as its ability to meet customer demands better than rivals. This encompasses delivering superior value, quality, and service that resonates with customers, thus allowing the organization to stand out in the market. Meeting customer needs effectively can lead to higher customer satisfaction and loyalty, which are crucial for long-term success and sustainability.

When a company understands and anticipates what customers want, it empowers itself to innovate and improve its offerings continuously. This dynamic allows it to adapt to market changes and competitor actions, thereby maintaining a competitive edge. While aspects like pricing, product diversity, and social media presence can contribute to establishing competitive advantage, the core of competitiveness is fundamentally rooted in understanding and fulfilling customer needs more effectively than competitors.